Curious about our work and how a QNTM solution may look like? Here are some of our clients, and a few words about what we have accomplished together.
Tulip
Tulip is a Danish food brand that has been around for a long time – over 100 years – although the need for branding and advertising doesn’t stop.
Tulip has been a client of Adnami since 2020 and their creatives have run across several high-impact formats such as skins, Topscrolls and Midscrolls. Recently, Tulip agreed to be part of a larger study, conducted by Lumen Research, to learn more about how to optimize digital advertising, drivers of attention and how results differ by advertising format.
To learn more about how to optimize digital advertising, drivers of attention and how results differ by advertising format, Lumen Research conducted a study where 300 respondents were exposed to three webpage articles. The articles were fully scrollable and clickable, with un-mutable ads, and to investigate the result the latest eye-tracking technology was used.
All respondents then got to see one out of three Tulip ads: an Adnami Topscroll, a standard MPU or a Square.
The test showed that Adnami’s Topscroll got significantly more attention than the standard display formats – the eye tracking data predicts that Tulip would generate over 16x more attention with an Adnami Topscroll vs. MPU or the Square. Respondent were also most likely to agree that the Adnami formatted ad was easy to read which Lumen knows is a key variable for recall and clear message takeout.