Tulip

Tulip has been a client of Adnami since 2020, and their creatives have been featured in several high-impact formats, including skins, Topscrolls, and Midscrolls. Recently, Tulip agreed to participate in a larger study conducted by Lumen Research to learn more about optimising digital advertising, understanding the drivers of attention, and examining how results differ by advertising format.

To gain insights into optimising digital advertising, the drivers of attention, and how results vary by advertising format, Lumen Research conducted a study involving 300 respondents. Participants were exposed to three fully scrollable and clickable webpage articles featuring non-mutable ads. The latest eye-tracking technology was employed to analyse the results.

Each respondent viewed one of three Tulip ads: an Adnami Topscroll, a standard MPU, or a Square ad.

The test demonstrated that Adnami’s Topscroll received significantly more attention than the standard display formats. Eye-tracking data predicts that Tulip would generate over 16 times more attention with an Adnami Topscroll compared to the MPU or Square ads. Respondents also reported that the Adnami formatted ad was easy to read, which Lumen identifies as a key factor for message recall and clarity.