LADbible
LADbible faced a challenge as advertisers had become increasingly frustrated with the lack of transparency, complexity, and high costs associated with buying digital advertising.
Case: LADbible
Industry: Financial
QNTM solution: SeenThis
Sector: B2B & B2C
Completed views for video ads up to 10 seconds in length
Cost per completed view (CPCV)
Cheaper than similar ad units elsewhere
LADbible fully transparent media-buying alternative for online video ads
Challenge
Our Solution
By using SeenThis’ adaptive video-streaming technology, LADbible was able to launch a fully transparent media-buying alternative for online video ads, where brands pay only for completed views, at a fixed price.
The product, named “LADx”, offers brands 100% completed views at a guaranteed £0.02 cost per completed view (CPCV) for video ads up to 10 seconds in length. LADbible Group estimates this pricing is 40-60% cheaper than similar ad units elsewhere, and the use of SeenThis’ streaming technology is what enables these substantial cost reductions.
Results
As a result, LADbible Group has been able to offer a market-leading advertising product at a lower cost to their clients, while increasing revenue by improving the eCPM of their display ad units by a significant double digit increase.