Can composable and integrated platforms help you simplify your MarTech stack?

In a seminal article, Scott Brinker, Editor of chiefmartec.com, highlighted an unexpected shift observed in the MarTech landscape. Contrary to predictions, the expected wave of MarTech M&A did not happen. The profusion of MarTech products (14,000+ in August 2024) remains in place. This raises an intriguing question: are there alternatives to M&A consolidation in MarTech?

Scott brings to life a new hypothetical creature, the “MarTech Aggregator”, that would combine platform composability with business integration. Could this innovative creation stand the test of reality? What would be the benefits for its lients? Could it create advantages over monolith and best-of-breed solutions?

Back in 2020, Gartner predicted: “the future of business is composable”. This vision responded to the sheer profusion of MarTech products, but also the frustrating “vendor lock-in” that many organisations face.

Enter the MarTech Aggregator! To make composability easier to understand, we have identified seven practical characteristics that define a “MarTech Aggregator” combining composable platforms with business integration.

QNTM Group is embracing this shift by offering a portfolio of best-in-class solutions that already work seamlessly together. These solutions include platforms for customer data collection, customer data management, customer experience, online commerce, marketing automation and push notifications.

Your main takeaways

• What are your main MarTech challenges? What are they costing you?
• How can a platform vendor incarnate the Martech Aggregator?
• What are the benefits the MarTech Aggregator brings to organisations?